ABOUT JACK FROST
JACK FROST HELPS LEADERSHIP TEAMS ALIGN FASTER & INNOVATE SMARTER.
Organisations often struggle to turn strategy into action. Leadership misalignment, slow decision-making, and ineffective execution lead to wasted effort and missed opportunities.
Jack Frost solves this by combining expert facilitation with structured innovation operating systems - helping executive teams cut through complexity, align faster, and embed innovation as a repeatable capability.
Founded in Cape Town in 2016, Jack Frost’s facilitation services have been trusted by Capitec, Naspers, Roche, Sanlam Investments, Woolworths, and other leading organisations.
BRAND STORY
In Norse mythology, Jack Frost is a mischievous outsider who helps teams become greater than the sum of their parts.
By championing serious fun, collaboration, and a healthy dose of rule-breaking, Jack Frost helps teams unlock innovative thinking and real impact.
PURPOSE & MISSION
At Jack Frost Innovation, we exist to help teams boldly innovate in ways that improve the lives of people and planet.
We are on a mission to help teams turn complexity into clarity, cohesion, and commitment - using the power of design thinking.
OPERATING PRINCIPLES
Stay Playful — Inspired by our brand story, serious fun unlocks creativity. We encourage curiosity, fun, and a healthy dose of rule-breaking to spark innovative thinking and real impact.
Collaborate Courageously — Great ideas come from collective genius. We embrace diverse perspectives and foster psychological safety.
Design for Impact — Our work aims to improve lives and regenerate systems for both people and planet.
OUR TEAM
Paul Steenkamp
Co-Founder
"My purpose is to help people uncover, protect, and nurture their inherent creativity. I'm grateful that in my role at Jack Frost I live this purpose by helping executives and their teams improve lives using the power of human-centered design."
For nearly 30 years, Paul has worked across industries to help solve complex problems, deliver effective innovations, and drive measurable impact at scale.
He is the co-founder of Jack Frost, a Cape Town-based design and consulting firm that helps organisations build future-focused strategies, innovative operating models, and sustainable innovation cultures. Through Jack Frost, he has partnered with brands like Unicef, Woolworths, Sanlam, Naspers, Investec, and Capitec to turn bold ideas into accountable action.
Paul has led and supported the launch of multiple internal ventures, including Unicef’s Yoma, as well as SnapScan, Shyft, and Edge Banking at Standard Bank. He also led the award-winning innovation programme at First National Bank, recognised as the world’s most innovative bank during his tenure.
A passionate advocate for character-driven leadership, Paul explores the intersection of innovation and personal effectiveness in his writing. His book, Character Insights for a Regenerative Future, highlights five leadership superpowers for the future of work. His upcoming book, First to Four, dissects the Springboks’ world-class innovation operating system.
For over six years, Paul has also been a faculty member at the University of Cape Town Graduate School of Business, teaching on the Advanced Leadership Certificate in Design Thinking. He contributed to South Africa’s national innovation agenda as a two-term committee member of The National Advisory Council on Innovation (NACI).
Beyond his work, Paul is committed to supporting the professional development of early childhood development (ECD) educators from marginalised communities. He believes in building regenerative futures through collaborative innovation and character-driven leadership.
"I am passionate about democratizing innovation, and my business is built around doing this."
Janéne Steenkamp
Co-Founder
"I believe mindful connection with nature is essential for developing the kind of leadership our world demands today. Time outdoors - in a group or solo - cultivates highly-prized qualities like adaptability, resilience, interconnectedness, and holistic perspective. The natural world has accumulated 3.8 billion years of experience in evolving, thriving, surviving and adapting. To benefit from this deep wisdom we dedicate time and commit to connecting and listening. Nature's systems and models can guide us toward the solutions we need."
As an experienced facilitator, accredited Forest Therapy Guide and professional artist, Janéne applies her expertise in biomimicry and psychological safety at Jack Frost. Her creative lens contributes to both problem-solving and visual impact and communication.
"Today's leadership landscape requires balancing traditionally "masculine" traits like decisiveness and action with "feminine" qualities such as empathy, collaboration, and intuition. I value that Paul and I have cultivated a partnership and practice that embodies this essential equilibrium."